Tips about words

Communication is about getting others to adopt your point of view, to help them understand why you’re excited (or sad, or optimistic or whatever else you are.)

Seth Godin tells stories

First, about a guy named Nathan Winograd. Nathan was the number two person at the San Francisco SPCA. And what you may not know about the history of the SPCA is, it was founded to kill dogs and cats. Cities gave them a charter to get rid of the stray animals on the street and destroy them. In a typical year four million dogs and cats were killed, most of them within 24 hours of being scooped off of the street. Nathan and his boss saw this, and they could not tolerate it. So they set out to make San Francisco a no-kill city:create an entire city where every dog and cat, unless it was ill or dangerous,would be adopted, not killed. And everyone said it was impossible. Nathan and his boss went to the city council to get a change in the ordinance. And people from SPCAs and humane shelters around the country flew to San Francisco to testify against them -- to say it would hurt the movement and it was inhumane.They persisted. And Nathan went directly to the community. He connected with people who cared about this: nonprofessionals, people with passion. And within just a couple years, San Francisco became the first no-kill city, running no deficit, completely supported by the community. Nathan left and went to Tompkins County, New York -- a place as different from San Francisco as you can be and still be in the United States. And he did it again. He went from being a glorified dogcatcher to completely transforming the community. And then he went to North Carolina and did it again. And he went to Reno and he did it again.

See the Transcript

http://sethgodin.typepad.com/seths_blog/2008/10/nine-steps-to-p.html

http://www.ted.com/talks/seth_godin_on_the_tribes_we_lead/

Seth's Blog: Really Bad Powerpoint

sethgodin.typepad.com/seths_blog/2007/01/really_bad_powe.html

... which is difficult. Posted by Seth Godin on January 29, 2007 ..... Seth Godins PowerPoint Presentation Tips from EntrepreneurDad Blog If you have the need to ...

You visited this page on 1/17/15.

Seth's Blog: Nine steps to Powerpoint magic

sethgodin.typepad.com/seths_blog/2008/10/nine-steps-to-p.html

Oct 6, 2008 - You do a presentation and it works. It works! ...Powerpoint is for ideas. If you have ... Seth Godin has periodically written about the topic and.

The atomic method of creating a Powerpoint presentation

sethgodin.typepad.com/seths.../the-atomic-powerpoint-method-of-creatin...

The atomic method of creating a Powerpoint presentation ... At this point, you can either get rid of slides altogether, keep them as is or lump them one more time into bigger ideas. But no (!) bullets ... Posted by Seth Godin on October 13, 2011 ...

[PDF]Presentations - Seth Godin

www.sethgodin.com/freeprize/reallybad-1.pdf

Seth Godin

faster and faster, we need a way to communicate ideas from one group to another. ... to accomplish three things, none of which leads to a good presentation.

Fix Your Really Bad PowerPoint by @slidecomet : based on ...

www.slideshare.net/.../fix-your-really-bad-powerpoint-slidecomet-based-...

Jul 13, 2014 - Coincidentally, so does our favourite marketer :Seth Godin. ... 52 Presentation Tips (The Best of 2013) soappresentations 71,942 views · 5 Tips ...

Seth Godin - BAD PowerPoint - Slideshare

www.slideshare.net/HannemannBerlin/seth-godin-bad-powerpoint

Jan 17, 2012 - 52 Presentation Tips by SOAP soappresentations 97,498 views · 7 super slide .... Almost every PowerPoint presentation sucks rotteneggs.

The Godin Method | Presentation Designer | PowerPoint ...

www.ethos3.com/design-tips/the-godin-method/

Ethos3 Communications

Styles The Godin Method Seth Godin's presentation method is basically summed up by the adage, “Talk is cheap”. Well, not talk, maybe, but words on scree.

Storytelling Tips from Seth Godin | Ethos3 - A Presentation ...

www.ethos3.com/.../storytelling-tips-from-seth-g...

Ethos3 Communications

Nov 28, 2012 - A few tips on storytelling from the Master of Marketing himself, Seth Godin.

Seth Godin's Powerpoint presentation rules - YouTube

▶ 0:53

www.youtube.com/watch?v=b8TPx0d0Rls

Jul 6, 2009 - Uploaded by yourBusinessChannel

Seth Godin's Powerpoint presentation rules ...Advertisement. Kevin Spacey gives businesstips: on why the arts matter... - Duration: 3:59. by ...

Presentation Zen: The "Godin Method" of presentation design

presentationzen.blogs.com/presentationzen/2005/.../the_godin_metho.ht...

Sep 28, 2005 - Can we call seth's presentation approach the "Godin Method"? ... Perhaps you'll get some ideas for the design of your presentation visuals for a ...

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Communication is about getting others to adopt your point of view, to help them understand why you’re excited (or sad, or optimistic or whatever else you are.)

REPRODUCED below are some key points

Nine steps to Powerpoint magic

Perhaps you've experienced it. You do a presentation and it works. It works! That's the reason we keep coming back for more, that's why so many of us spend more time building and giving presentations than almost anything else we do.

Here are some steps to achieve this level of PPT nirvana (Your mileage may vary. These are steps, not rules):

Don't use Powerpoint at all. Most of the time, it's not necessary. It's underkill. Powerpoint distracts you from what you really need to do... look people in the eye, tell a story, tell the truth. Do it in your own words, without artifice and with clarity. There are times Powerpoint is helpful, but choose them carefully.
Tell the truth. By this I don't mean, "don't lie," (that's a given), I mean "don't hide." Be extremely direct in why you are here, what you're going to sell me (you're here to sell me something, right? If not, please don't waste your time or mine). It might be an idea, or a budget, but it's still selling. If, at the end, I don't know what you're selling, you've failed.
Pay by the word. Here's the deal: You should have to put $5 into the coffee fund for every single word on the wordiest slide in your deck. 400 words costs $2000. If that were true, would you use fewer words? A lot fewer? I've said this before, but I need to try again: words belong in memos. Powerpoint is for ideas. If you have bullets, please, please, please only use one word in each bullet. Two if you have to. Three never.
Get a remote. I always use one. Mine went missing a couple of weeks ago, so I had to present without it. I saw myself on video and hated the fact that I lost all that eye contact. It's money well spent.
Check to make sure you brought your big idea with you. It's not worth doing a presentation for a small idea, or for a budget, or to give a quarterly update. That's what memos are for. Presentations involve putting on a show, standing up and performing. So, what's your big idea? Is it big enough? Really?
Too breathtaking to take notes. If people are liveblogging, twittering or writing down what you're saying, I wonder if your presentation is everything it could be. After all, you could have saved everyone the trouble and just blogged it/note-taken it for them, right? We've been trained since youth to replace paying attention with taking notes. That's a shame. Your actions should demand attention (hint: bullets demand note-taking. The minute you put bullets on the screen, you are announcing, "write this down, but don't really pay attention now.") People don't take notes when they go to the opera.
Short! Do you really need an hour for the presentation? Twenty minutes? Most of the time, the right answer is, "ten." Ten minutes of breathtaking big ideas with big pictures and big type and few words and scary thoughts and startling insights. And then, and then, spend the rest of your time just talking to me. Interacting. Answering questions. Leading a discussion.

Most presentations (and I've seen a lot) are absolutely horrible. They're not horrible because they weren't designed by a professional, they're horrible because they are delivered by someone who is hiding what they came to say. The new trend of tweaking your slides with expensive graphic design doesn't solve this problem, it makes it worse. Give me an earnest amateur any day, please.

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